We need to get back there. The company will now be merging its marketing department with its product department, which is currently headed by Craig Miller, the chief product officer at Shopify. Prior to that, Miller was the former chief marketing officer at the company from to In addition, Shopify will also be moving various sections of its marketing team to its different organizational departments, with the chief operating officer — Harley Finklestein — in charge of brand and communications, creative, and Shopify Studios. Parts of the marketing team will also be led by Aaron Brown, vice-president of international, and Bruno Roldan, vice-president and general manager of product sourcing. Weiser led the marketing team of Shopify from its New York office and had joined the company as its chief marketing officer around two years ago, states his LinkedIn profile.
Shopify CMO departs the company amid structural shake-up
Shopify has let go of its chief marketing officer Jeff Weiser, in a move that will see the e-commerce giant restructure its marketing department and strategy, BetaKit has learned. Miller was the former chief marketing officer for Shopify from to Various portions of the marketing team are also being moved to different departments in the company, with COO Harley Finklestein in charge of brand and communications, creative, and Shopify Studios. We need to get back there. The division has reportedly faced some recent turn over with its senior leadership. BetaKit has not independently verified these allegations. Meagan is the Associate Editor for BetaKit. A tech writer that is super proud to showcase the Canadian tech scene.
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At one point in the past, marketing and product were integrated and growth was planned into the product work from the build phase onwards. We need to get back there. Shopify will now merge its marketing and product departments into a single entity headed by Craig Miller, current chief product officer at Shopify who also happens to have served as chief marketing officer between and In tandem with these changes, Shopify will scatter individual marketing teams within the organisation, with chief operating officer Harley Finklestein placed in charge of brand and communications, creative, and Shopify Studios. Other remnants of the marketing team will be led by Aaron Brown, vice-president of international, and Bruno Roldan, vice-president and general manager of product sourcing. Shopify has invested heavily in marketing already this year, launching an ad campaign last month that promoted the independent businesses using the platform. Source: IT World Canada. From mobile-ready online stores to record-breaking pop-ups to wholesale made easy, Shopify Plus provides businesses with unmatched scalability, reliability, and flexibility. We were the first to sell on social, make commerce conversational, and partner with global innovators like Facebook, Instagram, Pinterest, and Buzzfeed.
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