The mobile operator is shifting from focusing on value to pushing out its brand values in the multi-million pound push, after undertaking several months of research into its target audience and their interests. The company did launch a campaign in November around its network benefits , but the latest campaign eschews mention of product at all. The last major brand campaign was in We have invested and built up our network for four to five years and in our customer services — because Three was in a different shape four to five years ago. Changing the perception of us from this to a great network takes time but this will change and has already changed a great amount in the last couple of years. Research conducted by BrainJuicer and commissioned by Three found its target audience loves sharing videos and photos via their mobiles with friend -particularly animals in funny situations.

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Socks' moves have been viewed more than 2 million times on Youtube in an advert set to the s track Everywhere by Fleetwood Mac. It matters. He was even given the VIP treatment during the shoot by having his own hairdresser who attached 40 clips to his mane for each day of filming. Mari was approached last year to supply the ponies for the advert, which was filmed on the cliffs of Eshaness on the islands. The moonwalking Shetland horse advert was filmed by award-winning filmmaker Dougal Wilson, famed for his festive ads for John Lewis. Local hairstylist Bjoern Larson fitted Socks with extensions and used luxury products on him for the shoot. By Steve White. News, views and top stories in your inbox. Don't miss our must-read newsletter Sign up When you subscribe we will use the information you provide to send you these newsletters. Our Privacy Notice explains more about how we use your data, and your rights.
Just saw the advert and it's very cute. It did make me wonder though - if Christine sold all of her publishing rights to her music when she left Fleetwood Mac who is the lucky person that's making the revenue from the advert? Christine will still receive royalties for this advert. Selling her publishing does not mean she won't receive monies. She will recieve less, but, she will make something from it. Don't know if that was over her appearing on stage or in general. Make me wonder if she sold her publishing close to someone in the band??? I'm sure she had attorneys with her negotiating the terms. Anyway, it's a very nice advert. Post a comment.
The video of Socks dancing to the tune of Fleetwood Mac's hit Everywhere became an internet hit earlier this year, with more than seven million people viewing it on YouTube. It has now been announced that Socks has been called back to star in a second commercial for the mobile phone network Three, again set on the windswept beaches of Shetland. Socks will be kitted out in a Fair Isle Christmas sweater created by Shetland designer Doreen Brown in accompanying print adverts. The sight of Socks strutting his stuff on Shetland captured the imagination of millions. Steve Mathieson, the VisitScotland's island manager based in Lerwick, Shetland, said: "The sight of Socks strutting his stuff on Shetland captured the imagination of millions and helped thrust the Northern Isles into the global spotlight. The original advert was shot at Eshaness in the north of the Shetland Islands. It took a week to film the minute-long clip at locations around the islands, including the lighthouse at Eshaness and a beach at Hillswick.