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The Atlantic Crossword
The notion baffled public-health experts, who maintain that a rigorous adherence to social distancing is essential to overcoming the outbreak. On the internet, a Karen is not always named Karen. Karens have gained notoriety in this crisis in part because the joke can be bitingly funny, but also because no meme better captures the fraught feelings of the moment. Mocking Karens has given people on platforms such as Twitter, Reddit, and Facebook a shared language to encourage measures that benefit the public. But it can be problematic, too—and not just because of its crudeness. Many people now tossing around the meme seem unaware of its roots as a pointed critique of structural inequalities, even as black Americans are overrepresented in county- and state-level coronavirus infection and death reports.
Originally heard in the popular action RPG game Mass Effect 2 , the phrase began as one of the most often heard quotes during gameplay and quickly evolved into a playful interrupter. In the game, one of the primary enemy units known as "Harbinger," a highly advanced mechanical warship capable of mind-controlling certain enemy units, frequently says things like "I am assuming control of this form" or "direct intervention is necessary. This idea grew into a fad among many forum posts, where someone would interrupt a sentence to say one of Harbinger's lines. The Urban Dictionary entry for assuming control  was registered on February 21st, A Facebook group  in tribute to the phrase was launched on March 4th and one of the earliest Reddit  threads in reference to the phrase was posted on March 9th, Google Insights results for "assuming direct control" shows a significant spike at the beginning of January , eclipsing with the release date of Mass Effect 2. However, its accuracy and relevancy remains debatable due to the prevalence of the phrase "assuming control" in financial news articles:.
An inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization, smartMeme, this unique exploration provides progressive activists with the tools to get stories into the media, build successful campaigns, and connect with other organizations the world over. Providing resources, theories, hands-on tools, and illuminating case studies for the next generation of activists, this resource shows how culture, media, memes, and narrative intertwine with social-change strategies and offers practical methods to amplify progressive causes in popular culture. A summation of the smartMeme approach, this study in memetics provides practical exercises to augment movements for justice, ecological sanity, and transformative social change.